This presentation is showing how an aritist must have a brand identity to be successful and help sell their music. Originally, due to their image, they weren't connecting with audiences and their music was suffering by hitting poor chart positions. Although, they reinvented themselves and 'toned down' their image, aiding their music sales with one of their singles reaching number 2 in the music charts.
Goldfrapp is an artist similar to what we are looking for, with their original look and unique sound. For our coursework we will devise a prominent brand image to help promote our band and ensure that they click with audiences.
By Lauren Widdop
No comments:
Post a Comment