Logos

Here i have chosen Kesha as an example for the logo. I have chosen this one first of all due to the fact it is based upon her own name, and is quite a simple design which is what we as a group have decided to focus on. The use of just having the name of the artist as the logo helps promote her as an individual rather than as a member of a band.

We came to the conclusion that by having the logo as a certain design not including the name of the artist it may not trigger in their mind as to what is is, unless the band is extremely famous such as Take That, whereas by having the name in the logo it may reach a wider audience. They may feel the need to research and look up what type of music she performs.

This is also shown through the artists and bands such as :

- Goldfrapp

- Florence and the Machine

- Amy Winehouse

Our logo is therefore based upon a simple design of the name. Focusing specifically on the artists signiture.

Below is an image of the draft logo we created:

This is what our finished logo will look similar too...

By Lauren Pollard