My Overall Summary

This project has been very enjoyable and fun however I am not going to lie and say it has not been difficult. Our media project has had its high and its lows but I believe we created a successful media package (music video and auncillary tasks)

My personal aims for the project were as follows:

• Create a music video which people would want to watch again and again
• Create a CD Package and Magazine Advert which broke conventions and was creative

I think we fullfiled these aims:

the music video is experimental and we have balanced the style/effects of the music video with the message and emotion of the song/lyrics. The music video definateley has its improvements e.g. lyp synch needs improving however overall tyhe audience feedback on the music video was positive.

The album package/magazine advert we created broke conventions and was creative. The main criticism from the audience feeddback was that it was not authentic to the gene of the music (pop/folk). I think this is incorrect I believe the media package is authentic to the genre of the music video (experimental) and music. We wanted to create something that was not what you would see on every other album of a pop/folk star, we wanted to be different, we wanted the artists personality to shine through so the audience could relate to her and understand her music.

Our main problems/difficulties was the pocess of filming for our music video, the weather (snow) locations of memebers of the group made it diofficult to organise times and find the right locations to shoot. Our main concern was our artist/model who was unreliable however thanks to one of our memebrs (lauren Widdop) and luck we were able to find a replacement who fitted the role so well and was brilliant.

A further problem was editing the music video, it was a difficult long process which was tedious and at times mind boggling.

Overall, I am pleased with the final project and feel it was a success, but a few things just needed a few minor adjustments.

By Muhammad Patel