Our Finished Ancillary Tasks

Front Cover
Inside Cover

Where the CD will be placed

This is what the CD itself will look like

Our back cover

Magazine Advert

By Hannah Tabor and Lauren Pollard

Some Finished Products

Here are some of the album pictures that we have created. All that is left is to decide which pictures we will use for our final product.

By Hannah Tabor and Lauren Pollard

Props

Here i am going to list the props used on locations:

Candle Scene

• Black Cloth to create a darkened effect
• Leaves to make it look as if it autum and give it an orginal/ obscure effect

Corporation Park

• Dice, to able us to through them down the steps and create a scene that will be able to fit inbetween the rest of the narrative

Also we will be using in no particular location

• Car bonnet for the artist to ley on and sing
• String for the Cats Cradle, so the artist can ....?
• Paper Swan to place on a record player as it moves around playing the record

By Lauren Pollard

Risk Assessment

In order to carry out the filming on locations and sets a risk assessment has to have been produced. A risk assessment is a careful examination of what could cause harm to people. It allows us to weigh up weather or not we have taken enough precautions or need to do more to prevent and damage being caused.
Therefore this will have to be produced for every location we use.
It involves:

• Identifying the hazards
• Deciding who may be harmed
• Evaluating the risks and deciding upon reasonable precautions
• Recording our findings
• Reviewing our assessment

By Lauren Pollard

Artist Name

As a group we believed that the artists name was a crucial part of this project and so we took this into consideration. We came to the conclusion that we needed to pick a specific name, such as 'Taylor Swift' or 'Calvin Harris', this was due to the point that it highlights that this is an artist and not as band which is what we are aiming our project on.
We went through many names such as 'Lucky Pineapple' which we thought would have been perfect if we had been using a band.
In the end we ended up with a long list of names, from which each member of the group chose four off, we then compiled our results and found that Harlow and Winter was on each persons paper.
We also believed that Harlow-Winter was a perfect name for the artist and that this would send out the right vibes for our target audience.
From this point we designed our first draft of our logo, in which we had previously decided on a simple signiture design.



Below is the list of the names we considered for our project:

We then decided to each write down our 2 favourite names for our artist on a piece of paper, then we collated results and decided on our artist name which was Harlow Winter.

Below are scanned images of the names each member in the group chose:

By Lauren Pollard

Logos

Here i have chosen Kesha as an example for the logo. I have chosen this one first of all due to the fact it is based upon her own name, and is quite a simple design which is what we as a group have decided to focus on. The use of just having the name of the artist as the logo helps promote her as an individual rather than as a member of a band.

We came to the conclusion that by having the logo as a certain design not including the name of the artist it may not trigger in their mind as to what is is, unless the band is extremely famous such as Take That, whereas by having the name in the logo it may reach a wider audience. They may feel the need to research and look up what type of music she performs.

This is also shown through the artists and bands such as :

- Goldfrapp

- Florence and the Machine

- Amy Winehouse

Our logo is therefore based upon a simple design of the name. Focusing specifically on the artists signiture.

Below is an image of the draft logo we created:

This is what our finished logo will look similar too...

By Lauren Pollard

Audience

Demographic Profiling


Here i am going to describe the demographic profiling. All products need an audience for the institution to target and so they can construct the product to appeal to them.

The way in which we define a target audience, known as GRASS.

Gender

Race

Age

Socio-Economic Status

As the media industries grew following World War 2 , a need to identify and target different segments of the audience grew in order to market their product to 'types' of people who would buy it. Therefore, the first type of audience profiling to develop was demographic which involved grouping the audience into smaller groups based upon variables such as age,gender,geographical area,class, economics,religion,sexuality etc. This method groups people according to the lives they lead or their social or economic status.

The Socio-Economic Status is split into six different segments, which are widely used in marketing. These are:

A - Higher Managerial, Administrative or professional eg Surgeon

B - Intermediate managerial, administrative or professional eg Teachers, Solicitors

C1 - Skilled non-manual e.g. Sales assistant, Shop Floor Supervisors

C2 - Skilled manual e.g. Electrician, Plumber

D - Semi-Skilled e.g. Assembly Line Workers, Cleaners

E - Unskilled, Pensioners and unemployed

Demographic Profiling can be extremely useful when finding out your target audience, however it can also be problematic as people in such groups, just because they have the same job , income or class does not always mean that they are the same type of people, interested in the same things.

As a result of these flaws research has moved away from demographic profiling to psychographic profiling which categorises consumers in terms of their needs rather than characteristics.

Psychographic Profiling

This type of profiling assumes the audience to be complex and to have certain needs which must be gratified. Adverts therefore aim to appeal to the audiences' emotions and psychological needs. This also includes Maslow's Hierarchy of Needs which clearly addresses audience segmentation along these lines.

An example of this is Project Phoenix, which was a UK based research project.

In 2003 Emap set out to research and map the fan economy. In 2003 they did a first research study, under the name of Project Phoenix. looking specifically at the attitudes towards music people between the ages of 15 and 39.

Specifically looking at different groups within it and the attitudes and behaviors in relation to the way the audience consumes music.

It surveyed 2,200 15-39 years olds, male and female equally.

They identified four main degrees of interest in music

• Savants - For whom everything in life seems to be tied up with the music. They represent 9% of the 15-39 age group in 2003
  
• Enthusiasts - music is a key part of the life but is balanced by other interests. Representing 16% of the 15-39 age group in 2003
• Casuals - music plays a welcome role, but other things are far more important. Representing 26% of the 15-39 age group in 2003
• Indifferents - would not lose much sleep if music ceased to exist. Representing 48% of the 15-39 age group in 2003

From this we have deduced that our target audience is Females 16-24 year olds, based upon Casuals as this seems to be the most popular target audience to aim our product at.

By Lauren Pollard

Web 2.0

Web 2.0 is a term describing the trend in the use of internet technology that aims to enhance creativity information sharing and most notably collaboration among users.

Interactivity
the term suggests a new version of the internet, it does not refer to update to any technically specifications... but to changes in the ways we use the web.

By Lauren.W, Lauren.P, Hannah.T