Filming Music Video- 28/12/2009

On Monday the 28th of December 2009 our group started to film scenes for our music video.

Below is a list of the equipment and props we needed:

• Digital Video Camera- To film the scenes
• Digiatl still camera- to take location shots
• Tri-pod- To steady and hold the camera to stop the shaky-cam effect
• Tape- To record footage on
• Clothes and jewellry- For our artist to wear, the clothes and jewellry we used fiited the style of the artist/music and video (bohemian, eccentric)
• Other items- we also brought other oodd/everyday items that would look odd in our video such as a umbrella, dice, lights and a masquerade ball mask

We visited one of our locations (Darwen Forest) to film some of the scenes for our music video. Below is a shot of the location:

We filmed in a number of places in the forest and used many types of shots such as close-ups and establishing shots.

Below is a list of the roles each of us fullfiled whilst filming:

• Lauren Widdop- Directing where the artist should stand/types of shots, costume
• Lauren Pollard- Filming, helping with the type of shots we needed (angles)
• Hannah Tabor- Sorting out the camera and helped direct footage
• Muhammad Patel- helped with costume and with the music

We will take the footage and review and edit it.

By Muhammad Patel, Lauren Widdop, Lauren Pollard and Hannah Tabor

Our Ideology

Just like any other type of media product our project with have some ideologies embedded within it. We will be showing our artist as a strong independent female who is in control of her our life, this is the dominant ideology for a modern day woman. Due to our artist being young it will create a sense of youth, light-heartedness and freedom, this will be demonstrated in scenes were she will be walking bare foot. The use of natural make-up and unique clothing will give our artist a feminine feel.

These ideologies fit well with our product as both the music and the music video are of the indie genre and have unique aspects to them.

There are two ways that the audience can read these ideologies; the hypodemic needle theory and halls reception theory. hypodemic needle theoryis where the audience is seen as passive, “empty vessels”. The theory states that the texts function is a one directional communication process, many people believe the theory is out of date and that it vastly underestimates the audiences. From this theory others theories have been created and evolved, becoming more complex. Whereas reception theory suggests that audiences play an active role in reading texts and that each person has the ability to interpret the same texts differently. Our audience is more likely to read our ideologies from the aspect of reception theory due to the fact that our project is experimental.

By Hannah Tabor

Location shots from Manchester

Here are a few locations shots that were taken while filming in Manchester City centre

By Hannah Tabor

Inspirational Album Artist

Alex Steinweiss designed the first ever album cover at the age of 23, it revolutionised the way that records were being sold and a new art form was created.

In 1939 he became Columbia records first director; this is when Alex pitched the idea of replacing the plain cardboard record wrappers with an eye catching illustration. 70 years on album art is such a big part of music culture that it seems unimaginable that at one time cardboard was used for album covers.

Alex now 92 says, “Record sleeves were so drab, so unattractive. I convinced the executives to let me design a few so people could look at the artwork and hear the music”

His first sleeve, Rodgers and Hart, increased sales by 800% within the first few months of release. Before long every record company hired their own designers. During his career Alex Steinweiss created 2,500 sleeves but sadly says that, “the album cover has seen its best days. What they do now isn’t up to snuff. It’s lost it’s charm”

Here are some of Alex Steinweiss’s legendary album art:

Frank Sinatra – In the Wee Small Hours (1955)

The Beatles – Sgt Peppers Lonely Hears Club Band (1967)

Pink Floyd – Dark Side of The Moon (1973)

The Clash – London Calling (1979)

Nirvana – Nevermind (1991)

By Hannah Tabor

Inspirational CD Covers

When creating the CD package we will have to create all 4 sides of the package (outside and inside cover) below is an exmaple of the CD package:

Below are some examples of album covers from artists who use the kind of genre (pop/folk) music that we are using in our media product.

Below are examples of CD packages that have inspired us:

By Muhammad Patel and Lauren Widdop

The Ancillary Tasks

For the second part of our coursework we have to complete two acillary tasks to go alongside our music video. The tasks have to be authentic products completed within the required software packages.


For this task we will be working in pairs within our group:


Team 1

Lauren Widdop and Muhammad Patel


Team 2

Lauren Pollard and Hannah Tabor


Our aim is focusing on creating a brand which will support our main product (music video).


We have decided that we will be doing two of the tasks offered from the breif, the two tasks we have chosen to do are:

• A CD cover for its release as part of a digipak (CD package)
• A magazine advertisement for the didgipak (CD package)

to complete these we will be devising a logo for our artist and using it on both ancillary products, in order for us to creat a clear, distinct brand image for our artist. We will be designing both the CD cover and magazine advertisement using InDesign and Photoshop in order for us to achieve the look we are aiming for.


By Muhammad Patel, Lauren Widdop, Lauren Pollard and Hannah Tabor

Our Storyboard

As our music video is a montage of different locations and shots i have drawn the key locations and desecribed briefly what will be gonig on in the various shots.
Manchester City Centre

This shot is where we will be using the green screen in order to make the artist be in real time whereas the shoppers behind her will be in fast motion. It will be a medium shot of the artist whenever she is on screen. At time there might be just images of the shoppers in the background moving fast.


Carousel In this location we will have the artist on the carousel and shot in normal time with a few close ups of the artists cutting in between. Long shots of the carousel will be used in order to set the scene and then point of view shots.

Manchester Eye The clips of the ferris wheel will varying in speeds depending on which parts we use it within. This clip will be used throughout the music video to break up the artist performing. There will be long shots used here.

Caravan

Artist will be walking around the caravan bare foot, in a slight tint of sepia effect. Medium shots of the artists, long shots of the caravan and then close ups of the hand on the caravan, face and feet will be used.

Lauren’s Basement

In Laurens basement the artist will be stood miming to the music with nothing but her and the lights in the shot. It will show innocence in the character. Medium shots will be used.

Darwen Forest The artist will be walking through the forest with a slight high key lighting. Some long shots of her walking, close ups of her walking through the leave (feet) and close ups of her face. There will also be low angle of the trees to show the height.

By Hannah Tabor