The music label our media text belongs to is relentless records:
Relentless records is a UK based independent record label that distributes pop and rock music and other various genres. It was founded in 1999 and is owned by EMI/Virgin. Relentless records was mainly focussed on selling urban music however they soon began expanding into more profitable genres (pop and rock) under their parent label EMI. Anumber of artists have signed onto Relentless records e.g. KT Tuntstall, Seth Lakeman, Ben's Brother and Joss Stones . We decided to use this record label because we believe they would help launch our unique style of music to a wider target audience like they did with Joss Stone's unique album "the soul sessions" which became a muilti-platinum selling album.
Joss Stone
This institution is mainly an indipendent label which falls under the umbrella of a major label, its purpose is to find new acts in the pop/rock genre and through campaigns launch the artists into a wider fan base.
Joss Stone is a soul/pop act and relentless helped her grow into an international success. We want to use relentless as our music label because it represents the image and ethos we are looking for e.g. perserverance, strength and quirkiness.
The record label used Jos Stone's eccentric, colourful personality to their advantage, they played on her uncontrollble bursts of exuberance, talent and sometimes comments that have gotten her into trouble. We would like to launch a similar campaign for our artist, we would like to show our intended target audience an artist who is down to earth, relatable and eccentric and we believe this will help us launch a successful media product.
update
As a group we have decided that our artist Harlow Winter will be part of her own record label "Harlow Winter Records" which is an ofshoot from relentless records.
By Muhammad Patel
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