Andrew Goodwin
- There is a relationship between the lyrics and the visuals, with the visuals illustrating the lyrics
- Genre-related style and iconography present
- Multiple close-ups of the main artist or vocalist
- Intertextuality references to other media texts may be present
- Voyeurism- is the practice of obtaining sexual gratification by looking at sexual objects or acts, esp. secretively.
Laura Mulvey’s theory suggests that because most directors/producers are predominantly male, the presence of women in music videos or films is often solely for the purposes of display (rather than for narrative purposes).
The purpose of this displace is to facilitate a voyeuristic response in spectators, which presumes a ‘male gaze’ one that is a powerful controlling gaze at the female on display, who is effectively objectified and passive.
By Muhammad Patel
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