Maslow's Hierarchy of needs

Maslow's hierarchy of needs is a theory which was developed by Maslow whilst he was researching the behaviour of monkeys. He found that all living creatures have basic needs that must be fulfilled to enable survival. He suggests that humans have more complex needs becuase they are unique to other species.

• Physiological needs- need for basic survival. These must be met before you can move up the levels, Basic needs here include water, oxygen and food
• Safety and security needs- this includes the need for shelter and protection
• Belonging needs- social needs. Maslow says we have innate need for the love and affection of others
• Esteem needs- Can be split into two levels: lower self esteem and higher self esteem. Lower self esteem is attained by the esteem or appraisal of others, If other people like us we often feel better obout ourselves. Higher self esteem is more stable and lasting but difficult to achieve. It is self respect and truely feeling good about yourself.
• If the above needs are met you may acheive "Self-Actualisation". this is made up of "being needs," these include: perfection, beauty, respect, diplomacy and uniqueness. If we achieve self-actualisation then we are realising our full potential as human beings

Our group project would fulfill a number of needs for our intended target audience e.g.

• love/belonging- family, friendship, love conquers all
• esteem- confidence, achievement

Below is the diagram- pyramid representing Maslow's heirarchy of needs

By Muhammad patel